TLF Apparel – Fitness Spec Project
A fitness friend of mine had just scored some fresh merch as an affiliate with TLF, and I saw the perfect excuse to create a spec ad. We set out to grab a mix of photos and video that felt ready-made for social — At the time, I was diving deep into fitness content, so this project was right in my lane, and is the same reason I had a separate page dedicated to that (Bokeh_Badass).
The day wasn’t without its challenges — we had to hunt down the right location, and the heat was relentless (nothing says “authentic fitness vibes” like being drenched in sweat before the camera even rolls). I was hybrid shooting, bouncing between photo and video, so behind-the-scenes coverage was light — but the final content hit exactly how I envisioned. We pitched it to TLF, and they liked the idea, which made the grind totally worth it. This shoot is still one of my go-to examples for showing I can deliver clean, engaging fitness visuals.